Women in Need Often Need Most: Bras

January 20, 2011

Did you know that the single item of clothing women in need often need most is a bra? Soma Intimates is conducting their second bra drive and you can donate your new and gently used bras to any of their stores and they will pass them on to a woman in need.

“Bras are among the least donated but most needed items for the homeless and victims of domestic violence,” states Laurie Van Brunt, Soma Intimates’ Brand President.  “It sounds like a small thing, but donating a bra truly makes a difference to women who are struggling financially or emotionally, or both. We’re thrilled with the results of our first charity drive and wholeheartedly thank our generous customers.  Our original goal was to collect 10,000 bras, and we certainly exceeded our expectations more than two-fold.”

Based on the success of the event, Soma will continue this initiative in January 2011 through Valentine’s Day as a way for women to clean out their drawers at the start of the New Year and to give back to their local communities at the same time.

“The bra drive dovetails with the mission of Soma Intimates,” Van Brunt says.  “Soma’s goal is to make women feel wonderful from the inside out, and there’s no better feeling than helping women who are in desperate need of something as simple as a bra.  Each boutique is able to support local charities to build stronger communities, and we look forward to continuing this very special program.”

Last year, these bras were donated to local women’s shelters and breast cancer support groups in each region.  Bras that were not wearable were sent to The Bra Recyclers, a textile recycling organization that recycles bra components to ensure that no bra ends up in a landfill.  Soma also donated more than 2,500 new bras to Dress for Success, a non-profit organization that provides professional attire for disadvantaged women.

The Bra Recyclers is a division of Bosom Buddy Recycling, LLC based in Gilbert, AZ. They are a textile recycling company specializing in recycling bras and donating a portion of bras to deserving women in communities around the world. Established in October of 2008, The Bra Recyclers has expanded its supports to 19 organizations around the country by providing them with recycled bras. The Bra Recyclers does its part to impact the environment by delaying the amount of unused bras/textiles that go to landfills, thus reducing the pressure on virgin resources. For more information visit www.brarecycling.com

Since starting operations in 1997, Dress for Success has expanded to more than 100 cities in the U.S., Australia, Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 550,000 women work towards self-sufficiency. Visitwww.dressforsuccess.org to learn more.

Use this Soma outlet locator to find a store near you.

2 Responses to “Women in Need Often Need Most: Bras”


  1. This is such a great idea! Having a decent bra makes such a difference to how you feel.


  2. [...] This post was mentioned on Twitter by Greta Eagan and ishwor, Michelle Pattison. Michelle Pattison said: RT @gretaeagan: What do women in need need most? BRAS! Donate yours: http://bit.ly/f4cqkR #good [...]


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