April 19, 2011
Levi’s WaterLess Jeans are one of the five companies featured in Jill Baron’s article in lifestyle.msn.com.
These jeans are made with eco-friendly denim, using organic cotton and natural indigo dyes. The new line reduces water use by an average of 28% per pair (up to 96% for some of the 12 available styles) and represents the brand’s commitment to turning blue jeans green.
Baron writes of these 5 new mainstream fashion lines: “progressive thinkers with a true flair for style have worked not only to use sustainable fibers, like organic cotton, into their creations – but also to work with major brands and retailers so those fashions are available to mainstream U.S. consumers.”
Happy Earth Day.
Tip from: Greta