Turning Blue Jeans Green, Happy Earth Day

April 19, 2011

Levi’s WaterLess Jeans are one of the five companies featured in Jill Baron’s article  in lifestyle.msn.com.
These  jeans are made with eco-friendly denim, using organic cotton and natural indigo dyes. The new line reduces water use by an average of 28% per pair (up to 96% for some of the 12 available styles) and represents the brand’s commitment to turning blue jeans green.

Baron writes of these  5 new mainstream fashion lines:  “progressive thinkers with a true flair for style have worked not only to use sustainable fibers, like organic cotton, into their creations – but also to work with major brands and retailers so those fashions are available to mainstream U.S. consumers.”
Happy Earth Day.

Tip from: Greta

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